Cases

Evidence, not adjectives.

We measure our way out of measurement problems. A few of them, with the numbers that mattered.

United Kingdom·Private healthcarebenchmark

37% of scanned UK clinic sites leak data before consent.

We scanned private UK dental, aesthetic and physio sites for pre-consent tracking. The pattern wasn't missing cookie banners — it was banners that don't work.

37%

fired Google trackers pre-consent

100%

of violators already had a CMP installed

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European Union·E-commerce

BigQuery + ML for a European jewellery retailer.

Reporting lived in disconnected silos; the team couldn't tie ad spend to lifetime value or predict repeat purchases.

source of truth across channels

LTV

modelled per acquisition channel

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United States·SaaS / Media

Retention analytics for a multiplatform streaming service.

Cross-platform user behaviour was invisible, so retention decisions were guesswork.

Cross-platform

user journeys unified

Cohorts

retention made measurable

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United Kingdom·B2B services

Lead-gen measurement for a UK waste-management firm.

Phone calls and form fills weren't tracked back to campaigns, so budget was allocated on hope.

Offline

calls tied to campaigns

ROI

visible per channel

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