Blog

Field notes on consent, tracking & the money it moves.

What actually breaks in real GTM setups, what DUAA changed for UK advertisers, and what we find when we scan hundreds of sites. Written to be used, not to rank (it ranks anyway).

Benchmarks8 Jul 2026 · 2 min

We scanned UK private clinics for consent leaks. 37% failed.

A behavioural scan of private UK dental, aesthetic and physio sites. The finding wasn't missing cookie banners — it was banners that don't block anything, and zero Consent Mode v2.

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Benchmarks

PECR

PECR fines after DUAA 2026: what the new £17.5m ceiling actually means

The Data (Use and Access) Act raised the maximum PECR/cookie fine from £500k to £17.5m or 4% of turnover, in force 5 February 2026. Here's what changed, who's exposed, and what to do about it.

24 Jun 2026 · 3 min read

Cookiebot

Cookiebot is installed but tags still fire before consent. Here's why.

The most common CMP misconfiguration we see: Cookiebot is live, the banner shows, and Google Analytics fires anyway. A practical guide to why it happens and how to fix it.

19 May 2026 · 2 min read

Find out what your site leaks — in 30 seconds

Run the free consent checker on your own domain, or book a call and we'll walk your setup together.

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