We left the corporate boat to fix measurement.
Our story starts in the trenches of Google's support centre, where we saw how badly under-served SMBs are on web measurement. Seven-plus years later, we're still fixing it — one honest tracking setup at a time.
We're a small team on purpose — data engineers, a technical lead, and a PPC specialist — and we bring in trusted colleagues for software and production work when a project needs it. Some people call the result a partnership. We just call it owning what we ship.
We're good matches for teams with well-defined expectations, honest and timely communication, and a functioning dev team on their side. If that's you, we'll treat your business strategically and tell you the truth — including the parts about your data you might not want to hear.
A professional community, not a ticket queue

Denis
8+ years in analytics and performance marketing. Cut his teeth inside Google's support centre, then left to fix the measurement gap SMBs live with.
LinkedIn
Yaroslav
GTM, BigQuery and Looker wizard. Python and SQL are his second language. Turns messy tracking into clean, queryable data.

Nick
JavaScript developer and technical creative. Owns the hard front-end and tag-plumbing problems the API can't reach.

Oleg
Makes campaign performance a breeze. “ROAS” is his mantra — and the reason clean measurement matters to him.
Founders and CMOs who stopped guessing
Think these are fake? Fair — check the Upwork profile.
“Ivan did an incredible job. The Data Studio he built to track our online performance was exactly what we asked for — fast, responsive, and skilled. I look forward to more projects together.”
Adam L. CorreaCMO, Glimja.se“The Perfmetrix team really dug into our Google Analytics and surfaced very helpful insights on issues with our setup. On top of that, they treat their clients right.”
Kate O.CMO, CloudLinux“We benefited from Denis's growth-hacker mindset and excellent Google Ads, Analytics and Tag Manager skills. Clear communication, delivered on time. Will continue cooperation.”
Alexander ErinOwner, LinkedHelper“Great job setting up our initial analytics instance. I've recommended Denys and Perfmetrix to fellow founders in search of analytics and data assistance. Thank you!”
Jack WilliamsFounder“Deep knowledge of Analytics and Adwords makes Perfmetrix our go-to when setting up new campaigns. Dedicated to the success of the project. I'll re-hire in a heartbeat.”
Remko BrokheriusOwner, DiamondsByMeFind out what your site leaks — in 30 seconds
Run the free consent checker on your own domain, or book a call and we'll walk your setup together.
