The problem
Reporting lived in disconnected silos; the team couldn't tie ad spend to lifetime value or predict repeat purchases.
What we did
- GA4 → BigQuery export & modelling
- Unified spend + revenue + LTV dataset
- Repeat-purchase propensity model
- Looker Studio executive reporting
BigQueryMachine learningAttribution
Results
1
source of truth across channels
LTV
modelled per acquisition channel
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